Jennifer Campbell
MD of The Giles Agency Hong Kong
Bio:
In this episode, we are delighted to be in conversation with Jennifer Campbell, Managing Director of The Giles Agency Hong Kong.
In this episode, we track Jen's journey from rural Berkshire through the discovery that her natural penchant to quickly strike up conversations with people, together with an ability to sell and the tenacity to hang on in there when sales didn't go as planned, could actually become a career.
A move to a large agency in London (she wasn't aware quite how big a deal this was until friends were surprised that she had secured the position) allowed her to really learn the business of marketing, enhancing her natural abilities and, along the way, having fun doing so.
A strong desire to somehow be involved in the 2012 London Olympics saw Jen shift jobs and work on the marketing campaign for one of the event's major sponsors. Then came a move abroad with a desire to be closer to family in Australia, seeing Jen move to take up a role in Hong Kong, where she has laid routes and is now MD at The Giles Agency, a role that she has held since October 2018.
Jen has also teamed up with colleagues to run a business marketing podcast, 'The Disconnected,' available wherever you stream your podcasts (Looking at social and tech trends in marketing).
If you are interested in digital marketing and want to learn more about the journey from mainstream education into the industry, do give this a listen.
Thank you to Jen for reaching out and being such a great guest to chat with and, of course, to the Edge Foundation, whose support allows us to keep creating these conversations.